Cost of Conflict
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WOAH Factor: The Secret Sauce for Scrum Team Success
Unlock the "WOAH" power of the best business principles to supercharge your team.
The Intersection of Better Business and Agile
WOAH Skills
Empathy, active listening, and asking the right questions are core business competencies.
Agile Principles
Collaboration, adaptability, and customer-centricity are fundamental to Agile methodologies.
Synergy
Combining business education with Agile practices creates a large and powerful toolkit for Scrum teams and the folks who support them.
Enhanced Cross-Functional Collaboration

1

Improved Communication
Sales and leadership techniques foster clearer, more effective dialogue between team members and stakeholders.

2

Alignment with Customer Needs
Understanding fundamental sales principles aligning the work with the vision helps teams better anticipate and address customer pain points.

3

Smoother Handoffs
Professional business collaboration reduces friction and silos during development phases.
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www.executivescrummaster.com

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The 'Why' Behind the 'What'
Customer-Centric Focus
Business education helps teams understand the real-world impact of their work.
Shared Vision
Team members align on the purpose behind features and product decisions.
Motivation Boost
Understanding the 'why' increases team engagement and drive to deliver value and reduces rework.
Supercharging Scrum Roles
Scrum Master
Facilitates better interactions within the scrum team and it's various stakeholders and removes communication barriers more effectively.
Product Owner
Refines backlog priorities based on deeper understanding of customer/organization needs and market dynamics.
Developers
Make informed technical decisions aligned with the highest and best business goals and user expectations.
Overcoming Common Agile Challenges
Resistance to Change
Sales techniques help team members adapt to new processes and mindsets more readily.
Miscommunication
Active listening skills from sales training reduce misunderstandings and promote clarity.
Lack of User Focus
Sales education reinforces the importance of user-centric development and decision-making.
Implementing Business Education in Scrum
1
Assess Current Skills
Evaluate team's existing sales knowledge and identify areas for improvement.
2
Design Custom Training
Create business workshops tailored to Scrum team needs, focusing on relevant business principles.
3
Practice and Apply
Incorporate strategic management techniques into daily stand-ups, sprint planning, and retrospectives.
4
Measure and Refine
Track improvements in team collaboration and adjust training as needed.
The Future of Agile: Business Savvy Scrum Teams

1

Distinct Competitive Edge
Teams with sales education deliver more value, faster, in an increasingly competitive market.

2

Holistic Skill Set
Future Agile practitioners will seamlessly blend technical, collaborative, and sales-oriented competencies.

3

Continuous Improvement
Ongoing sales education will become integral to Agile teams' professional development.

Vision
Helping the world be awesome

Mission
Develop a rich and diverse platform that supports personal growth and development for the highest and best value of the user.

Strategy
Using practical real world business building knowledge to create a network of raging fans who are awesome and documenting the process/journey while doing it.

Goal
Creating a platform that supports projects and their stakeholders
New Announcement: Introducing the Executive Scrum Master Channel on YouTube!
I’m thrilled to announce the launch of the Executive Scrum Master – a dedicated channel designed to help project managers and community leaders turn Agile practices into powerful competitive advantages. Whether you’re just starting your journey in Scrum or looking to elevate your team’s performance to new heights, this channel is your go-to resource for the strategies, insights, and real-world advice needed to succeed.
On YouTube, you’ll find in-depth videos covering everything from best business practices in Scrum and Agile leadership to creating resilient, high-performing teams that drive lasting value. Each video breaks down complex concepts into actionable steps you can start applying today.
For those seeking exclusive content, community, and deeper engagement, join us on Patreon! As a Patron, you’ll gain early access to content, in-depth workshops, Q&A sessions, and personalized guidance that goes beyond the basics. It’s an opportunity to connect, learn, and grow with like-minded professionals dedicated to mastering Agile and making a real impact.
Subscribe now on YouTube and consider joining the community on Patreon. Let’s transform the way Scrum Masters and Agile leaders build competitive, sustainable, and innovative teams!

Some ways we can work together:

Social media channels including but not limited to: Youtube, Linkedin, & Patreon Our blog here on the website Paid public speaking engagements Want to build a scrum team Have a scrum team who needs an awesome scrum master

Stella Baker, MSM-PM, PMP, A-CSM
Executive Scrum Master
Dog mom, proud military spouse, die-hard brisket fan. Really opinionated about serving people. I aspire to shine brightly in my sphere of influence of soft skills and getting people to care about each other and do big things through sustainable strategies.

•The fun one, the person whose teams people want to get on and stay on.
•The playful one, the person who brings all the introverts to the company holiday party.
•The enthusiastic one, the person cheering loudest for your successes and progress.

Scrum Master and Business Coach, leveraging nine years of collective experience coaching, training, and development of individuals and organizations.

•The principled one, the person who shows up with integrity, not perfection.
•The sustainable one, the person lighting up the path that others can follow.

It’s not enough to get to the table if you don’t know what to do once you get there.

•The experienced one, the person calling out the gaps in the process and potential alternatives.
•The confident one, the person showing others how they can do it better.

Career supported by Masters of Science in Project Management, a PMP cert, and two Bachelors’ in Finance with a minor in Economics and Marketing.

•The authentic one, the person committed to a lifetime of personal growth and development
•The curious one, the person who brings a sense of wonder and excitement to complex problems and challenges.

by Stella Baker, MSM-PM, PMP, A-CSM