Unlock the "WOAH" power of the best business principles to supercharge your team.
Empathy, active listening, and asking the right questions are core business competencies.
Collaboration, adaptability, and customer-centricity are fundamental to Agile methodologies.
Combining business education with Agile practices creates a large and powerful toolkit for Scrum teams and the folks who support them.
Sales and leadership techniques foster clearer, more effective dialogue between team members and stakeholders.
Understanding fundamental sales principles aligning the work with the vision helps teams better anticipate and address customer pain points.
Professional business collaboration reduces friction and silos during development phases.
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Business education helps teams understand the real-world impact of their work.
Team members align on the purpose behind features and product decisions.
Understanding the 'why' increases team engagement and drive to deliver value and reduces rework.
Facilitates better interactions within the scrum team and it's various stakeholders and removes communication barriers more effectively.
Refines backlog priorities based on deeper understanding of customer/organization needs and market dynamics.
Make informed technical decisions aligned with the highest and best business goals and user expectations.
Sales techniques help team members adapt to new processes and mindsets more readily.
Active listening skills from sales training reduce misunderstandings and promote clarity.
Sales education reinforces the importance of user-centric development and decision-making.
Evaluate team's existing sales knowledge and identify areas for improvement.
Create business workshops tailored to Scrum team needs, focusing on relevant business principles.
Incorporate strategic management techniques into daily stand-ups, sprint planning, and retrospectives.
Track improvements in team collaboration and adjust training as needed.
Teams with sales education deliver more value, faster, in an increasingly competitive market.
Future Agile practitioners will seamlessly blend technical, collaborative, and sales-oriented competencies.
Ongoing sales education will become integral to Agile teams' professional development.
Helping the world be awesome
Develop a rich and diverse platform that supports personal growth and development for the highest and best value of the user.
Using practical real world business building knowledge to create a network of raging fans who are awesome and documenting the process/journey while doing it.
Creating a platform that supports projects and their stakeholders
I’m thrilled to announce the launch of the Executive Scrum Master – a dedicated channel designed to help project managers and community leaders turn Agile practices into powerful competitive advantages. Whether you’re just starting your journey in Scrum or looking to elevate your team’s performance to new heights, this channel is your go-to resource for the strategies, insights, and real-world advice needed to succeed.
On YouTube, you’ll find in-depth videos covering everything from best business practices in Scrum and Agile leadership to creating resilient, high-performing teams that drive lasting value. Each video breaks down complex concepts into actionable steps you can start applying today.
For those seeking exclusive content, community, and deeper engagement, join us on Patreon! As a Patron, you’ll gain early access to content, in-depth workshops, Q&A sessions, and personalized guidance that goes beyond the basics. It’s an opportunity to connect, learn, and grow with like-minded professionals dedicated to mastering Agile and making a real impact.
Subscribe now on YouTube and consider joining the community on Patreon. Let’s transform the way Scrum Masters and Agile leaders build competitive, sustainable, and innovative teams!
Some ways we can work together:
Social media channels including but not limited to: Youtube, Linkedin, & Patreon Our blog here on the website Paid public speaking engagements Want to build a scrum team Have a scrum team who needs an awesome scrum master

Dog mom, proud military spouse, die-hard brisket fan. Really opinionated about serving people. I aspire to shine brightly in my sphere of influence of soft skills and getting people to care about each other and do big things through sustainable strategies.
•The fun one, the person whose teams people want to get on and stay on.
•The playful one, the person who brings all the introverts to the company holiday party.
•The enthusiastic one, the person cheering loudest for your successes and progress.
Scrum Master and Business Coach, leveraging nine years of collective experience coaching, training, and development of individuals and organizations.
•The principled one, the person who shows up with integrity, not perfection.
•The sustainable one, the person lighting up the path that others can follow.
It’s not enough to get to the table if you don’t know what to do once you get there.
•The experienced one, the person calling out the gaps in the process and potential alternatives.
•The confident one, the person showing others how they can do it better.
Career supported by Masters of Science in Project Management, a PMP cert, and two Bachelors’ in Finance with a minor in Economics and Marketing.
•The authentic one, the person committed to a lifetime of personal growth and development
•The curious one, the person who brings a sense of wonder and excitement to complex problems and challenges.
WOAH Factor: The Secret Sauce for Scrum Team Success